How to Start an Online Boutique: A Complete Guide
Starting an online boutique is the most profitable venture in the present scenario. If you like to start an online boutique shop, and you have knowledge of the internet, that means you are able to create a beautiful online store and easily sell products at affordable prices. Shopify Share value doubles in 2021. More and more people use Shopify as their ECommerce business platform. On 27th November 2020, the Share stands at 1034 USD.
So there is no other proof to show that Shopify is the best solution.
This is a small guide to the boutique owners, to help you how to start an online boutique successfully.
Steps to start an online boutique shop
The currently running online boutiques are not succeeded in a single day, It is the continuation of smaller failures and takes steps to caught a greater success.
1. Find your passionate niche
Before you start an online shopping website, the first step is to find the best niche.
Don’t think that it’s an easy task. The products that worked for your friends won’t work for you. So don’t copy the niche or ideas.
So first step is to do deep research regarding the niche. Google it, search Instagram, Facebook, YouTube, and everywhere possible. Think of a unique niche. Find how to market it. Plan your budget.
Then start...!
2. Identify market scop
Many of them think that it’s easy to start and get success in the e-commerce boutique business. But it’s not easy as you think. Never sell the products that you like. Sell the products that are in Demand.
3. Prepare a business plan
If you are looking to start a new e-commerce online shopping store, create a proper business plan.
Here is a small checklist that you need to keep in mind before starting the business.
Find your niche Get your trade license Create your shopping website Find the best payment provider Find your shipping provider Create your social media accounts Plan your marketing budget Run paid campaignsand more...
4. Develop your products
Common models for developing products are:
- Dropshipping, where a third party makes products and fulfills orders. You never hold inventory.
- Manufacturing, which involves an overseas company that develops your product and ships to your home or warehouse.
- Reselling, which involves buying other brands’ products through a wholesaler and selling them in your store.
- Handcraft, or creating products and fulfilling orders on your own.
- Print-on-demand, which is similar to dropshipping, but you design the products (like t-shirts or pillows) and the third party makes it and fulfills the order.
5. Select brand name and logo
If it looks like your products can be created at reasonable costs, you’re ready to start building a brand. This means choosing a business name, a logo, and a slogan, if needed. Customers like brands with captivating stories, so include that in your public profile.
Photos of your products are very important in the e-commerce business. Use multiple photos with models using your products. Sell lifestyle and not the product. An ugly product photo can take your customers away from buying it.
6. Price your products
Pricing your product is very important. People always like to get something for free. Free Shipping, Buy one get One Free, Bundle Offers, etc. So when you add price for your products always keep in mind to attract customers attention by giving offers or something for free. Bundle offers will help you to sell more items and increase your transaction amount.
Pay little attention while pricing your products and increase your sales. Know human psychology while pricing your products.
7. Create your online shop
Shopify is an easy-to-use platform. Admin panel of Shopify is so easy to understand and use. From adding products to tracking your orders, it’s easy.
But if you are new to Shopify and want to create a professional shopify website, you need to get the help of professionals.
Don’t go for developers without enough experience.
ECommerce website is a business, it’s like setting up your shop. There are many things you must take care before building a store.
If you complete your Shopify Store Development, there are certain things to be checked before going live. Many of the ECommerce startup companies hiring remote developers are not aware of many of the local things to be taken care of before going live.
So we have prepared a list of a checklist that may help.
8. Setup shipping
Shipping is an important part of shopping websites. In Shopify, you can do manual or automatic shipping settings. Check out our blog to know more details on how to set up manual shipping rates in Shopify.
- Offering free shipping above $$ will make people purchase more from your store.
- Always let the customer knows the update with their orders. Try to configure proper email and SMS regarding the status of the order. It will help people to remember you and order repeatedly.
- 82% of customers prefer to buy from websites that show the exact delivery date.So make sure you add the date of delivery properly on the website.
- Packaging is an important part of online business. Be unique on your packaging. Whatever is your product, find good, unique, and professional packaging for your products.
- Watch our new Shopify video tutorial on How to Setup Shipping and Delivery Settings in Shopify. Subscribe to our YouTube channel to get more informative videos on e-commerce and Shopify in UAE. https://youtu.be/vVgbmDljSao
- We have successfully released our Shopify Public App for Sky Ex Courier and Cargo. Now feel the easiness of Shipping in UAE for your Shopify Stores. You can directly push the orders from the App and get the Shipping Label, Airway Bill number and mark your Orders as Fulfilled. You can add the app to your store from the Shopify App Store link: https://apps.shopify.com/skyex-shipping-app-dubai
9. Market your online boutique store
Marketing is the key to every business. Shopify supports multichannel marketing for your products to Google Shopping Ads, Facebook, and Instagram.
1. Now you can connect your Instagram business account with Shopify and sell your products in Instagram. The Instagram shop will let you create a Shop button on your Instagram business profile and shoe vase your products within Instagram.
2. Shopify Email: Email Marketing for your Brand
Email marketing is one of the best marketing methods to communicate with your existing customers. It’s always recommended to send a promotional or informative newsletter every two weeks.
Now to do email marketing you don’t need to find third-party apps or programs. Shopify Email helps you to do email marketing.
3. Does marketing your online store on Social Media alone works ?
If you are an ECommerce store owner, then you have to understand that social media marketing alone won’t work.
You need to do combined marketing methods.
Here are the three major organic way of online marketing:
Content Marketing like guest posting, blogging etc. SEO or Search Engine Optimization Social Media like Instagram, Facebook, Twitter, Snapchat etc.
Examples of our works
1. https://www.sheshop.ae/
2. www.stylepassportboutique.com
3. Shopify Installation and Training @essentialsfive fashion store
4. Romy Collections- https://www.romycollection.com/
Experts In Shopify is a leading e-commerce website designing company in UAE that provides an entire range of e-commerce solutions with the best e-commerce platform- Shopify. We are certified Shopify experts that will help you, whether you are planning to launch a new online business or want to take your existing business online. Our services include everything from Shopify Store Setup, Theme Customizations, Shopify App Development, Shopify Marketing, and Support.
Contact us if you are looking for a professional team of Shopify Developers.
Drop us an email at info@maquae.com or Call or WhatsApp: +971554943599
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